Inspiration through observation

The typical chair design story goes like this: it begins with the idea of a chair and shapes it for the world around it. However, in the conception of Setu, Studio 7.5 in Berlin allowed the world around us to shape the chair’s contours and performance. It is inspiration through observation.

Together with Studio 7.5, we combined our design expertise and manufacturing excellence to study, learn, ask questions, and relearn. Today, the way we work and live is different. And it takes different thinking to sustain it. That is how we created Setu.