{"id":201813,"date":"2023-03-08T16:57:56","date_gmt":"2023-03-08T19:57:56","guid":{"rendered":"https:\/\/design.novoambiente.com\/design-week-juliana-pippi-2023\/"},"modified":"2023-03-08T16:57:56","modified_gmt":"2023-03-08T19:57:56","slug":"design-week-juliana-pippi-2023","status":"publish","type":"post","link":"https:\/\/design.novoambiente.com\/en\/design-week-juliana-pippi-2023\/","title":{"rendered":"Design Week &#8211; Juliana Pippi 2023"},"content":{"rendered":"<p><b><span data-contrast=\"none\">NOVO AMBIENTE presents the &#8220;Poesia Collection&#8221; by Juliana Pippi<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559738\":0,\"335559740\":288,\"469777462\":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9132],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><i><span data-contrast=\"none\">During S\u00e3o Paulo Design Week 2023, the architect from Santa Catarina launches her first<\/span><\/i><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559738\":0,\"335559740\":288,\"469777462\":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9132],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><i><span data-contrast=\"none\">furniture collection exclusively at the showroom  <\/span><\/i><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559738\":0,\"335559740\":288,\"469777462\":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9132],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Founded in 1980, the Novo Ambiente Group <\/span><span data-contrast=\"none\">is <\/span><span data-contrast=\"none\">one of the most prestigious and s<\/span><span data-contrast=\"none\">o<\/span><span data-contrast=\"none\">lid Brazilian companies in the residential and corporate furniture market. A benchmark in contempor<\/span><span data-contrast=\"none\">ary furnit<\/span><span data-contrast=\"none\">ure, the group works with <\/span><i><span data-contrast=\"none\">designers<\/span><\/i><span data-contrast=\"none\"> renowned both in Brazil and abroad, and is always attentive to the latest trends.<\/span><span data-ccp-props=\"{\"134245418\":true,\"335551550\":6,\"335551620\":6,\"469777462\":[380,760,1140,1520,1900,2280,2660,3040,3420,3800,4180,4560,4940,5320,5700,6080,6460,6840,7220,7600,7980,8360,8740,9120,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">On March 11, during DW! 12th S\u00e3o Paulo Design Week, the Novo Ambiente showroom in S\u00e3o Paulo will exclusively present the launch of the Poesia Collection, the first furniture production designed by architect Juliana Pippi from Santa Catarina. The products will be sold by NOVO AMBIENTE in S\u00e3o Paulo and Rio de Janeiro.  <\/span><span data-ccp-props=\"{\"134245418\":true,\"335551550\":6,\"335551620\":6,\"469777462\":[380,760,1140,1520,1900,2280,2660,3040,3420,3800,4180,4560,4940,5320,5700,6080,6460,6840,7220,7600,7980,8360,8740,9120,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;Poesia&#8221; is a tribute to the women of Brazilian literature for whom the professional has deep admiration. Five writers inspired the creation of the furniture typologies, both in the habit of reading and in the composition of the writers&#8217; verses. The harmonious cadence of words and images unfolds into five distinct lines for these introspective moments.    <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">The textual\u2014the meter of a verse\u2014marked by rhythm and rhyme, differentiates the contours of the furniture, the materials used, and the lines that cross, sometimes in oval and rounded parallel slats, other times orthogonal. The &#8220;Poesia&#8221; collection brings the essence of writing in five versions: Alice (Ruiz), Cec\u00edlia (Meireles), Cora (Coralina), Hilda (Hilst), and Clarice Lispector.   <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6,\"469777462\":[380,760,1140,1520,1900,2280,2660,3040,3420,3800,4180,4560,4940,5320,5700,6080,6460,6840,7220,7600,7980,8360,8740,9120,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6,\"469777462\":[380,760,1140,1520,1900,2280,2660,3040,3420,3800,4180,4560,4940,5320,5700,6080,6460,6840,7220,7600,7980,8360,8740,9120,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141616\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice-200x300.jpeg\" alt=\"\" width=\"574\" height=\"861\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice-200x300.jpeg 200w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice-683x1024.jpeg 683w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice-768x1152.jpeg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice-1024x1536.jpeg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice-1366x2048.jpeg 1366w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice-500x750.jpeg 500w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice-650x975.jpeg 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Rack-Alice.jpeg 1667w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141617\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice-200x300.jpeg\" alt=\"\" width=\"569\" height=\"854\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice-200x300.jpeg 200w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice-683x1024.jpeg 683w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice-768x1152.jpeg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice-1024x1536.jpeg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice-1366x2048.jpeg 1366w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice-500x750.jpeg 500w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice-650x975.jpeg 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Mesa-de-cabeceira-Alice.jpeg 1667w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/p>\n<p><b><span data-contrast=\"none\">Verses and forms<\/span><\/b><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6,\"469777462\":[380,760,1140,1520,1900,2280,2660,3040,3420,3800,4180,4560,4940,5320,5700,6080,6460,6840,7220,7600,7980,8360,8740,9120,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Designed to be used as a centerpiece in the bedroom or next to the wall, the <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/produto\/cama-alice\/\">Alice line bed<\/a><\/strong><\/span> is self-supporting. Structured with vertical oval slats that bring lightness to the headboard panel, the base and support feet follow the same curvilinear direction. <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/produto\/mesa-de-cabeceira-alice\/\">Bedside tables<\/a><\/strong><\/span>, <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/produto\/comoda-alice\/\">dresser<\/a><\/strong><\/span>, <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/produto\/rack-alice\/\">media console<\/a><\/strong><\/span>, and <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/produto\/escrivaninha-alice\/\">desk<\/a><\/strong><\/span> complete the setting.   <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6,\"469777462\":[380,760,1140,1520,1900,2280,2660,3040,3420,3800,4180,4560,4940,5320,5700,6080,6460,6840,7220,7600,7980,8360,8740,9120,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Cec\u00edlia gives her name to the <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/produto\/estante-cecilia\/\">bookshelf<\/a><\/strong><\/span> with fluid lines and customizable shelf measurements and finishes. <strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/produto\/bar-cora\/\">The Cora series Bar<\/a><\/span><\/strong> embraces the playful nature of literary poetry. Minimalism simplifies the form of the mirrors and coat racks in the Hilda collection, with striking poetic rigor.   <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6,\"469777462\":[380,760,1140,1520,1900,2280,2660,3040,3420,3800,4180,4560,4940,5320,5700,6080,6460,6840,7220,7600,7980,8360,8740,9120,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">The <\/span><i><span data-contrast=\"none\">Clarice<\/span><\/i><span data-contrast=\"none\"> line, <\/span><span data-contrast=\"none\">named after the landmark modernist writer<\/span><span data-contrast=\"none\">, proposes more enclosed volumes in a direct relationship with architecture, featuring latticed doors and drawers.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559738\":0,\"335559740\":240,\"469777462\":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9132,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Among the raw materials selected by the architect, the slats and exposed structures are in solid natural tauari wood, and the drawers are finished in <\/span><span data-contrast=\"none\">natural oak veneer or <\/span><span data-contrast=\"none\">fresno<\/span><span data-contrast=\"none\"> leather. Inside the furniture, a layer of matte lacquer in the new &#8220;P\u00e9tala&#8221; color\u2014named by Juliana\u2014complements the finish from all angles and perspectives. <\/span> <span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559738\":0,\"335559740\":240,\"469777462\":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9132,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Elected by the <\/span><i><span data-contrast=\"none\">World Design Rankings <\/span><\/i><span data-contrast=\"none\">as one of the 12 Brazilian highlights in<\/span><span data-contrast=\"none\"> architecture and design<\/span><span data-contrast=\"none\">, Juliana Pippi operates in the national and global markets with interior design projects, collection development, and creative direction. Her office is located in Florian\u00f3polis (SC) and S\u00e3o Paulo (SP). <\/span> <span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559738\":0,\"335559740\":240,\"469777462\":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9132,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559738\":0,\"335559740\":240,\"469777462\":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9132,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141618\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice-200x300.jpeg\" alt=\"\" width=\"581\" height=\"872\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice-200x300.jpeg 200w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice-683x1024.jpeg 683w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice-768x1152.jpeg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice-1024x1536.jpeg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice-1366x2048.jpeg 1366w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice-500x750.jpeg 500w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice-650x975.jpeg 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/Comoda-Alice.jpeg 1667w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559738\":0,\"335559740\":240,\"469777462\":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720,7280,7840,8400,8960,9132,9500],\"469777927\":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0],\"469777928\":[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1]}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141619\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/IMGL7022-200x300.jpg\" alt=\"\" width=\"580\" height=\"871\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/IMGL7022-200x300.jpg 200w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/IMGL7022-683x1024.jpg 683w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/IMGL7022-768x1152.jpg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/IMGL7022-650x975.jpg 650w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"NOVO AMBIENTE presents the &#8220;Poesia Collection&#8221; by Juliana Pippi During S\u00e3o Paulo Design Week 2023, the architect&#8230;","protected":false},"author":2,"featured_media":201814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3475,3480,1603],"tags":[],"class_list":["post-201813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environments","category-design","category-exposicoes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Week - Juliana Pippi 2023 - Novo Ambiente | Cat\u00e1logo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/design.novoambiente.com\/en\/design-week-juliana-pippi-2023\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diogo Ribeiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/design-week-juliana-pippi-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/design-week-juliana-pippi-2023\\\/\"},\"author\":{\"name\":\"Diogo Ribeiro\",\"@id\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/#\\\/schema\\\/person\\\/37056ffe1f7de2647e9f0c621429833b\"},\"headline\":\"Design Week &#8211; 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