{"id":201700,"date":"2023-03-08T16:56:00","date_gmt":"2023-03-08T19:56:00","guid":{"rendered":"https:\/\/design.novoambiente.com\/design-week-dona-flor-2023\/"},"modified":"2023-03-08T16:56:00","modified_gmt":"2023-03-08T19:56:00","slug":"design-week-dona-flor-2023","status":"publish","type":"post","link":"https:\/\/design.novoambiente.com\/en\/design-week-dona-flor-2023\/","title":{"rendered":"Design Week &#8211; Dona Flor 2023"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">DonaFlor Mob\u00edlia celebrates &#8220;Life Outdoors&#8221; at DW!2023<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><i><span data-contrast=\"auto\">The brand presents new launches in an open-air space at the event in S\u00e3o Paulo<\/span><\/i><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559739\":160,\"335559740\":259}\"> <\/span><span data-contrast=\"none\">The feeling of freedom in outdoor living, where every simple detail comes to life and allows you to enjoy everyday life with greater lightness, softness, and charm. A passion that goes beyond the walls of homes and rests in the coziness of balconies and backyards, with the certainty of all there is to live outdoors. It is with this concept that <\/span><span data-contrast=\"none\">DonaFlor Mob\u00edlia<\/span><span data-contrast=\"none\">\u2014a specialist in outdoor furniture and accessories\u2014takes part in Latin America\u2019s largest design week, Design Weekend DW! 2023, taking place from March 11 to 19 in S\u00e3o Paulo.<\/span><span data-ccp-props=\"{\"134245417\":true,\"134245418\":false,\"134245529\":false,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"none\">Celebrating the concept of &#8220;life outdoors&#8221; that permeates its creations, highlighting design with pieces full of flair and in perfect harmony between aesthetics and functionality, the brand will be present in the square in front of the Novo Ambiente store, with an exhibition that conveys Brazilianness through creativity and richness in weaves, shapes, and textures. Curated by Mila Rodrigues, the main aim is to offer the residents of S\u00e3o Paulo\u2019s gray metropolis a more intimate connection with nature.  <\/span><span data-ccp-props=\"{\"134245417\":true,\"134245418\":false,\"134245529\":false,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Discover the pieces signed by designers Pedro Moog and Leonardo Lattavo that DonaFlor Mob\u00edlia will showcase, contributing to a lighter and more welcoming S\u00e3o Paulo! <\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Drop Hammock<\/span><\/b><span data-contrast=\"auto\"> <\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559737\":-852,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141603\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/donaflor-2023-still-rede-057-Editar-300x200.jpg\" alt=\"\" width=\"770\" height=\"514\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/donaflor-2023-still-rede-057-Editar-300x200.jpg 300w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/donaflor-2023-still-rede-057-Editar-1024x683.jpg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/donaflor-2023-still-rede-057-Editar-768x512.jpg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/donaflor-2023-still-rede-057-Editar-1536x1025.jpg 1536w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/donaflor-2023-still-rede-057-Editar-650x434.jpg 650w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p><span data-contrast=\"none\">Those who pass along the bustling Alameda Gabriel Monteiro da Silva will come across the <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/produto\/rede-tela\/\">Gota Hammock<\/a><\/strong><\/span>. Through the designers Leo and Pedro\u2019s perspective, the most Brazilian of furniture\u2014of Indigenous origin\u2014is represented in mesh, an aluminum frame, and nautical rope. The incorporated materials, according to Leonardo Lattavo, bring the materiality of DonaFlor Mob\u00edlia. The drop shape and suspended configuration, explored at other times in the brand\u2019s pieces, evoke minimalism, nature, lightness, and the absence of adornment.    <\/span><span data-ccp-props=\"{\"134245417\":true,\"134245418\":false,\"134245529\":false,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"134245417\":true,\"134245418\":false,\"134245529\":false,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559685\":0,\"335559731\":0,\"335559737\":0,\"335559738\":0,\"335559739\":0,\"335559740\":240}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141604\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-1-rede-300x232.png\" alt=\"\" width=\"754\" height=\"583\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-1-rede-300x232.png 300w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-1-rede-1024x790.png 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-1-rede-768x593.png 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-1-rede-650x502.png 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-1-rede.png 1280w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/span><\/p>\n<p><i><span data-contrast=\"auto\">The most Brazilian of furniture, through the eyes of Leonardo Lattavo and Pedro Moog. Photo: Marco Antonio <\/span><\/i><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559737\":-852,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559737\":-852,\"335559739\":160,\"335559740\":259}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141605\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-2-rede-2-300x232.png\" alt=\"\" width=\"749\" height=\"579\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-2-rede-2-300x232.png 300w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-2-rede-2-1024x790.png 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-2-rede-2-768x593.png 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-2-rede-2-650x502.png 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-2-rede-2.png 1280w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/span><\/p>\n<p><i><span data-contrast=\"auto\">In the detail, the combination of the mesh, aluminum, and rope is evident. Photo: Marco Antonio <\/span><\/i><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559737\":-852,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Gota Hanging Armchair<\/span><\/b><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141606\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/2019_10_23_CircuitoDesignPR_0048-300x175.jpg\" alt=\"\" width=\"736\" height=\"429\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/2019_10_23_CircuitoDesignPR_0048-300x175.jpg 300w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/2019_10_23_CircuitoDesignPR_0048-1024x597.jpg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/2019_10_23_CircuitoDesignPR_0048-768x448.jpg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/2019_10_23_CircuitoDesignPR_0048-1536x896.jpg 1536w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/2019_10_23_CircuitoDesignPR_0048-2048x1195.jpg 2048w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/2019_10_23_CircuitoDesignPR_0048-650x379.jpg 650w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/p>\n<p><span data-contrast=\"auto\">Installed on the fa\u00e7ade of Novo Ambiente, the<strong><span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/design.novoambiente.com\/en\/product\/gota-hanging-armchair\/\">Gota Suspended Armchair<\/a> <\/span><\/strong>displays a formal result similar to a suspended cloth, seeking to embrace and provide the best possible ergonomic experience. Bringing together diverse elements such as wood, metal, nautical ropes, and upholstery, the piece showcases the brand\u2019s full technical expertise in handling these materials. Allowing people to appreciate the sense of shelter and comfort it provides, it will be available to the public.   <\/span><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-141607\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-3-200x300.png\" alt=\"\" width=\"731\" height=\"1097\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-3-200x300.png 200w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-3-500x750.png 500w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2023\/03\/unnamed-3.png 553w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/span><\/p>\n<p><i><span data-contrast=\"auto\">The Gota Suspended Armchair provides shelter and comfort. Photo: Marco Antonio <\/span><\/i><span data-ccp-props=\"{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559739\":160,\"335559740\":259}\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"DonaFlor Mob\u00edlia celebrates &#8220;Life Outdoors&#8221; at DW!2023 The brand presents new launches in an open-air space at&#8230;","protected":false},"author":2,"featured_media":201702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1603,3475,3480],"tags":[],"class_list":["post-201700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exposicoes","category-environments","category-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design Week - Dona Flor 2023 - Novo Ambiente | Cat\u00e1logo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/design.novoambiente.com\/en\/design-week-dona-flor-2023\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diogo Ribeiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/design-week-dona-flor-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/design-week-dona-flor-2023\\\/\"},\"author\":{\"name\":\"Diogo Ribeiro\",\"@id\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/#\\\/schema\\\/person\\\/37056ffe1f7de2647e9f0c621429833b\"},\"headline\":\"Design Week &#8211; 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