{"id":198404,"date":"2026-07-01T16:41:41","date_gmt":"2026-07-01T19:41:41","guid":{"rendered":"https:\/\/design.novoambiente.com\/rj-x-sp-connection-architecture-itinerary-and-meaningful-exchanges\/"},"modified":"2026-07-06T16:54:58","modified_gmt":"2026-07-06T19:54:58","slug":"rj-x-sp-connection-architecture-itinerary-and-meaningful-exchanges","status":"publish","type":"post","link":"https:\/\/design.novoambiente.com\/en\/rj-x-sp-connection-architecture-itinerary-and-meaningful-exchanges\/","title":{"rendered":"RJ x SP Connection: architecture, itinerary, and meaningful exchanges"},"content":{"rendered":"\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<p>Novo Ambiente welcomed a group of architects from Rio de Janeiro in S\u00e3o Paulo for the third edition of Conex\u00e3o RJ x SP, an initiative designed to create time to come together around architecture and design.<\/p>\n<p>In a daily routine shaped by fragmented schedules and quick visits, proposing a full-day itinerary with professionals we admire creates a genuine quality in everyday exchange. There is value in bringing people together, taking them out of their contexts, and building a shared experience\u2014made of observation and time together. Conex\u00e3o RJ x SP was born from that idea.  <\/p>\n<p>The program began at Casa Gerassi, an important work of modern S\u00e3o Paulo architecture, designed by Paulo Mendes da Rocha. The visit allowed the gathering to begin with observation and a shared experience in front of a work that remains relevant. Today, the iconic property is home to architect Carlos Carvalho, of Studio Roca\u2014another professional we admire and a long-standing partner, including in the interior setting of Casa Gerassi. Several pieces from Novo Ambiente\u2019s curation help shape the composition, such as the Concha Armchair, by Martin Eisler and Carlo Hauner, and the Calla table, by Studio DonaFlor.    <\/p>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n  <style>\n    #gallery-414941067 .grid-col-1{height: 600px}\n    #gallery-414941067 .grid-col-1-2{height: 300px}\n    #gallery-414941067 .grid-col-1-3{height:200px}\n    #gallery-414941067 .grid-col-2-3{height: 400px}\n    #gallery-414941067 .grid-col-1-4{height: 150px}\n    #gallery-414941067 .grid-col-3-4{height: 450px}\n\n\n        \/* Tablet *\/\n    @media (max-width: 850px){\n      #gallery-414941067 .grid-col-1{height: 400px}\n      #gallery-414941067 .grid-col-1-2{height: 200px}\n      #gallery-414941067 .grid-col-1-3{height:133.33333333333px}\n      #gallery-414941067 .grid-col-2-3{height: 266.66666666667px}\n      #gallery-414941067 .grid-col-1-4{height: 100px}\n      #gallery-414941067 .grid-col-3-4{height: 300px}\n    }\n    \n   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(max-width: 200px) 100vw, 200px\" \/>                                  <div class=\"overlay fill\"\r\n                      style=\"background-color: rgba(0,0,0,.15)\">\r\n                  <\/div>\r\n                                                              <\/div><!-- .image -->\r\n              <div class=\"box-text text-left dark\" >\r\n                 <p><\/p>\r\n              <\/div><!-- .text -->\r\n            <\/div><!-- .box -->\r\n            <\/a>          <\/div><!-- .col-inner -->\r\n         <\/div><!-- .col -->\r\n                 <div class=\"gallery-col col grid-col grid-col-1 large-3 medium-6\" >\r\n          <div class=\"col-inner\">\r\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7248-830x1024.jpg\">            <div class=\"box has-hover gallery-box box-overlay dark box-text-center\">\r\n              <div class=\"box-image\" >\r\n                <img loading=\"lazy\" decoding=\"async\" width=\"243\" height=\"300\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7248-243x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"198406,198407,198408,198409\" style=\"default\" type=\"grid\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7248-243x300.jpg 243w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7248-830x1024.jpg 830w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7248-768x947.jpg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7248-650x802.jpg 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7248.jpg 1081w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/>                                  <div class=\"overlay fill\"\r\n                      style=\"background-color: rgba(0,0,0,.15)\">\r\n                  <\/div>\r\n                                                              <\/div><!-- .image -->\r\n              <div class=\"box-text text-left dark\" >\r\n                 <p><\/p>\r\n              <\/div><!-- .text -->\r\n            <\/div><!-- .box -->\r\n            <\/a>          <\/div><!-- .col-inner -->\r\n         <\/div><!-- .col -->\r\n                 <div class=\"gallery-col col grid-col grid-col-1-2 large-3 medium-6\" >\r\n          <div class=\"col-inner\">\r\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255-682x1024.jpg\">            <div class=\"box has-hover gallery-box box-overlay dark box-text-center\">\r\n              <div class=\"box-image\" >\r\n                <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255-200x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"198406,198407,198408,198409\" style=\"default\" type=\"grid\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255-200x300.jpg 200w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255-682x1024.jpg 682w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255-768x1152.jpg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255-1024x1536.jpg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255-500x750.jpg 500w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255-650x975.jpg 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7255.jpg 1333w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>                                  <div class=\"overlay fill\"\r\n                      style=\"background-color: rgba(0,0,0,.15)\">\r\n                  <\/div>\r\n                                                              <\/div><!-- .image -->\r\n              <div class=\"box-text text-left dark\" >\r\n                 <p><\/p>\r\n              <\/div><!-- .text -->\r\n            <\/div><!-- .box -->\r\n            <\/a>          <\/div><!-- .col-inner -->\r\n         <\/div><!-- .col -->\r\n                 <div class=\"gallery-col col grid-col grid-col-1-2 large-3 medium-6\" >\r\n          <div class=\"col-inner\">\r\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262-682x1024.jpg\">            <div class=\"box has-hover gallery-box box-overlay dark box-text-center\">\r\n              <div class=\"box-image\" >\r\n                <img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262-200x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"198406,198407,198408,198409\" style=\"default\" type=\"grid\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262-200x300.jpg 200w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262-682x1024.jpg 682w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262-768x1152.jpg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262-1024x1536.jpg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262-500x750.jpg 500w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262-650x975.jpg 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7262.jpg 1333w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>                                  <div class=\"overlay fill\"\r\n                      style=\"background-color: rgba(0,0,0,.15)\">\r\n                  <\/div>\r\n                                                              <\/div><!-- .image -->\r\n              <div class=\"box-text text-left dark\" >\r\n                 <p><\/p>\r\n              <\/div><!-- .text -->\r\n            <\/div><!-- .box -->\r\n            <\/a>          <\/div><!-- .col-inner -->\r\n         <\/div><!-- .col -->\r\n         <\/div>\n\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<p>Next, we headed to lunch with the invited group. <em>\u201cIt\u2019s really great for us to do this kind of outing\u2014not just a professional get-together lunch, but also this trip that fosters exchanges of experiences, getting to know other incredible professionals more deeply, these cultural connections.\u201d \u2013<\/em><strong>testimonial from architect Carolina Hackme<\/strong><\/p>\n<p>After that, the group was welcomed to our showroom, where we were able to present what\u2019s new and share how our team of specialists works and can support them in their day-to-day specification needs. <em>\u201cThe experience was fantastic. Getting to know the S\u00e3o Paulo showroom, with its distinctive design, broadened my view of the brand\u201d\u2013 <\/em><strong>architect Ketlein Amorim<\/strong>.<\/p>\n<p>And to close out the day of experiences, we ended the day at Casa Bradesco, on a special visit to the exhibition <em>The Other of the Other<\/em>, by Es Devlin\u2014an exhibition in which light, sound, architecture, and movement transform individual and collective perception.<\/p>\n<p><em>\u201cThe exhibition brought a beautiful reflection on ourselves and our connections. It was a day of so much learning, rich exchanges, great people and, of course, lots of laughs! It was a wonderful opportunity, with impeccable curation.\u201d &#8211; <\/em><strong>Ketlein Amorim<\/strong><\/p>\n<p><em>\u201cIt was really great. An experience that involved exchange, learning, time together, and beauty. I love these dynamics!\u201d &#8211; <\/em><strong>Francisco Hue<\/strong><\/p>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1397859410\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"679\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7303-1-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7303-1-1024x682.jpg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7303-1-300x200.jpg 300w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7303-1-768x512.jpg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7303-1-1536x1024.jpg 1536w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7303-1-650x433.jpg 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/07\/IMG_7303-1.jpg 2000w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1397859410 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<p>We are happy to host another Conex\u00e3o RJ x SP, with a sequence of experiences connected by the intention of creating a context in which the relationship with architecture and design could unfold with more time and more attention.<\/p>\n<p>An initiative whose relevance lies, especially, in the way the visits came together to create new bonds<em>. <\/em> <\/p>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":198405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1603,1607,3475,3476,3480,3484,3486,1599,1601],"tags":[],"class_list":["post-198404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exposicoes","category-produtos","category-environments","category-architecture","category-design","category-trade-fairs-and-events","category-novo-ambiente-in-the-media","category-curiosidades","category-design-de-interiores-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RJ x SP Connection: architecture, itinerary, and meaningful exchanges - Novo Ambiente | Cat\u00e1logo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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