{"id":194796,"date":"2026-04-09T17:26:18","date_gmt":"2026-04-09T20:26:18","guid":{"rendered":"https:\/\/design.novoambiente.com\/arte-design-e-repertorio\/"},"modified":"2026-04-09T18:59:37","modified_gmt":"2026-04-09T21:59:37","slug":"arte-design-e-repertorio","status":"publish","type":"post","link":"https:\/\/design.novoambiente.com\/en\/arte-design-e-repertorio\/","title":{"rendered":"Arte, design e repert\u00f3rio."},"content":{"rendered":"\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" >A IMPORT\u00c2NCIA DO DESIGN E DA ARTE NA CONSTRU\u00c7\u00c3O DE REPERT\u00d3RIO DOS AMBIENTES<\/span><b><\/b><\/h3><\/div>\n\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<p data-start=\"83\" data-end=\"250\"><strong>Como nossa curadoria se movimenta para unir mobili\u00e1rio, linguagens e express\u00f5es em diferentes espa\u00e7os do habitar.<\/strong><\/p>\n<p data-start=\"83\" data-end=\"250\">Em um momento em que S\u00e3o Paulo volta a concentrar a aten\u00e7\u00e3o do circuito art\u00edstico com a abertura da SP-Arte, a discuss\u00e3o sobre repert\u00f3rio se torna ainda mais evidente.<\/p>\n<p data-start=\"252\" data-end=\"370\"><strong>Repert\u00f3rio \u00e9 o que sustenta decis\u00f5es de um bom projeto e define a qualidade e o bem-estar dos ambientes que habitamos.<\/strong><\/p>\n<p data-start=\"372\" data-end=\"688\">Para n\u00f3s, da Novo Ambiente, o design se constr\u00f3i em di\u00e1logo constante com outras linguagens, especialmente com a arte. E esta rela\u00e7\u00e3o n\u00e3o \u00e9 pontual ou oportunista. Ela faz parte da trajet\u00f3ria da Novo Ambiente e da forma como entendemos a curadoria dos nossos mobili\u00e1rios e objetos, sendo eles uma express\u00e3o cultural.  <\/p>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<div class=\"row\"  id=\"row-1095108046\">\n\n\n\t<div id=\"col-451611835\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1854590913\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-683x1024.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-683x1024.jpeg 683w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-200x300.jpeg 200w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-768x1152.jpeg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-1024x1536.jpeg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-1365x2048.jpeg 1365w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-500x750.jpeg 500w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-650x975.jpeg 650w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3650-2.jpg-scaled.jpeg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1854590913 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-130471218\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>A arte introduz camadas de leitura.<\/strong><\/p>\n<p><strong>Traz tens\u00e3o, contraste, identidade.<\/strong><\/p>\n<p><strong>\u00c9 o que desloca o ambiente do esperado.<\/strong><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<p><strong>CURADORIA COMO PREMISSA DE CONEX\u00c3O<\/strong><\/p>\n<p>Nossa curadoria parte do princ\u00edpio de que nenhum ambiente \u00e9 constru\u00eddo simplesmente por pe\u00e7as isoladas. Os espa\u00e7os se comp\u00f5em, principalmente, do resultado das rela\u00e7\u00f5es e conex\u00f5es que pe\u00e7as e objetos estabelecem entre si. <\/p>\n<p>&#8220;A boa curadoria estabelece uma rela\u00e7\u00e3o entre os tempos, materiais, escalas e linguagens. Entre o desenho do mobili\u00e1rio e a presen\u00e7a de uma obra de arte. Mais do selecionar produtos, trabalhamos na constru\u00e7\u00e3o de narrativas espaciais, onde design e arte n\u00e3o competem, mas se potencializam&#8221;.<\/p>\n<p><strong>Ana Teresa Bello, Gerente de Residencial da Novo Ambiente<\/strong><\/p>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<p><strong>MAS COMO ISSO SE TRADUZ NA PR\u00c1TICA?<\/strong><\/p>\n<p>Na escolha de um mobili\u00e1rio para compor o nosso portf\u00f3lio, consideramos forma, ergonomia, materialidade.<\/p>\n<p><strong>Segundo Ana Teresa, \u00e9 preciso responder principalmente a perguntas como &#8220;que tipo de di\u00e1logo essa pe\u00e7a estabelece com o entorno, como ela se comporta diante de uma obra de arte, qual atmosfera ela ajuda a construir e que repert\u00f3rio ela carrega?&#8221;<\/strong><\/p>\n<p>\u00c9 nesse ponto que o design deixa de ser apenas solu\u00e7\u00e3o e passa a ser linguagem.<\/p>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_531886561\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3667-3.jpg-1024x683.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3667-3.jpg-1024x683.jpeg 1024w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3667-3.jpg-300x200.jpeg 300w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3667-3.jpg-768x512.jpeg 768w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3667-3.jpg-1536x1024.jpeg 1536w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3667-3.jpg-2048x1365.jpeg 2048w, https:\/\/design.novoambiente.com\/wp-content\/uploads\/2026\/04\/0Z7A3667-3.jpg-650x433.jpeg 650w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_531886561 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n<p><strong>UM OLHAR CONSTRU\u00cdDO POR REPERT\u00d3RIO<\/strong><\/p>\n<p>Essa abordagem s\u00f3 \u00e9 poss\u00edvel porque nossa equipe \u00e9 formada por profissionais com repert\u00f3rio amplo &#8211; que transitam entre arquitetura, design e arte, e que entendem o ambiente como um campo de articula\u00e7\u00e3o entre nossas disciplinas.<\/p>\n<p><strong>Em um cen\u00e1rio de excesso de imagens e refer\u00eancias, o diferencial que buscamos levar aos nossos clientes \u00e9, essencialmente, esta capacidade de leitura e s\u00edntese do melhor do design.<\/strong><\/p>\n<p>\u00c9 isso que transforma um ambiente em algo memor\u00e1vel.<\/p>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":194795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3476,1599,3480,1601,3475,1603,3486,1607,3484],"tags":[],"class_list":["post-194796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-curiosidades","category-design","category-design-de-interiores-2","category-environments","category-exposicoes","category-novo-ambiente-in-the-media","category-produtos","category-trade-fairs-and-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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