{"id":203658,"date":"2026-07-20T09:49:21","date_gmt":"2026-07-20T12:49:21","guid":{"rendered":"https:\/\/design.novoambiente.com\/novo-ambiente-in-the-media\/"},"modified":"2026-07-20T11:16:33","modified_gmt":"2026-07-20T14:16:33","slug":"imprensa","status":"publish","type":"page","link":"https:\/\/design.novoambiente.com\/en\/imprensa\/","title":{"rendered":"Novo Ambiente &#8211; Imprensa"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-883290687\">\n\n\n\t<div id=\"col-1531206228\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1423527142\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(0, 0, 0);\">Novo Ambiente in the Media<\/span><b><\/b><\/h2><\/div>\n\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"16:3-16:373;585-955\"><span style=\"font-size: 75%; color: #999999;\">Novo Ambiente is a constant presence in the conversations shaping contemporary Brazilian design. From S\u00e3o Paulo Design Week to the pages of CASACOR, Valor Econ\u00f4mico, and Casa Vogue, our curation of signature furniture, author-led collections, and reissued classics has been closely followed by the specialized press and leading names in architecture. <\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\" data-sourcepos=\"18:3-18:285;960-1242\"><span style=\"font-size: 75%; color: #999999;\">Here, we\u2019ve gathered the editorial coverage that documents this journey: features, projects, and highlights that show Novo Ambiente alongside the designers, brands, and spaces helping shape high-end design in Brazil. Explore below where we\u2019ve been and what\u2019s been said about us. <\/span><\/p>\n<h3><strong>At the heart of S\u00e3o Paulo design: Novo Ambiente at DW! 2025<\/strong><\/h3>\n<blockquote><span style=\"font-size: 75%; color: #999999;\"><strong>Outlet:<\/strong> CASACOR<\/span><br\/><span style=\"font-size: 75%; color: #999999;\">Editora Abril \u00b7 Feb\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\"><a href=\"https:\/\/dwsemanadedesign.com.br\/acontece\/novo-ambiente-recebe-donaflor-e-cria-vitrine-com-colecoes-inspiradas-pela-brasilidade\/\">When CASACOR mapped the addresses that define S\u00e3o Paulo Design Week, Novo Ambiente was there\u2014among the brands in the Alameda Gabriel District, the hub that brings together the city\u2019s most relevant high-end design. A complete overview of everything that energized DW! 2025.<\/a><br\/><br\/>Read the full article <strong><a href=\"https:\/\/casacor.abril.com.br\/pt-BR\/noticias\/design\/dw-2025-saiba-tudo-semana-de-design-de-sao-paulo\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>Two authorial perspectives: Marcelo Salum and Mauricio Marques at DW! SP 2025 <\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> Projeto Magazine <\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Mar\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">Projeto Magazine followed the 14th S\u00e3o Paulo Design Week, and Novo Ambiente joined the conversation with real weight: new releases signed by Marcelo Salum and Mauricio Marques\u2014two names that translate distinct visions of contemporary Brazilian design. It\u2019s worth seeing what each brought. <br><br>Read the full article <strong><a href=\"https:\/\/revistaprojeto.com.br\/noticias\/participe-da-14a-dw-semana-de-design-de-sao-paulo\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>The chandelier that stole the show: Novo Ambiente in a CASACOR 2025 loft<\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> Olga Magazine<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Jun\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">In one of the most talked-about lofts at CASACOR 2025, it was a Novo Ambiente piece that stole the show: a chandelier turned into the space\u2019s focal point. Olga Magazine shared how the brand\u2019s furniture helped shape the atmosphere of the project. <br><br>Read the full article <strong><a href=\"https:\/\/revistaolga.com.br\/loft\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>When an architect steps into the showroom: Ugo di Pace\u2019s visit<\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> Valor Econ\u00f4mico<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Aug\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">An architect\u2019s eye reveals details that often go unnoticed. That\u2019s what happened when Ugo di Pace toured Novo Ambiente\u2019s showroom\u2014an encounter recorded in partnership with Valor Econ\u00f4mico that shows why the space has become a must-stop for those who live and breathe design and architecture. <br><br>Read the full article <strong><a href=\"https:\/\/www.instagram.com\/p\/DN8xGGYj0r8\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>Brasiliana: the collection that translates the country into furniture<\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> Kaza Magazine<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Mar\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">What does it mean to bring Brazilian identity into a design piece? The Brasiliana collection, presented by Novo Ambiente, was Kaza Magazine\u2019s starting point to explore nationally inspired design and its contemporary reinterpretations. <br><br>Read the full article <strong><a href=\"https:\/\/www.instagram.com\/p\/DH33yfbMUM3\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>The right address: Novo Ambiente in DW! SP\u2019s Alameda Gabriel District <\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> DW! Design Week<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Mar\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">Being in the Alameda Gabriel District during Design Week isn\u2019t by chance\u2014it\u2019s recognition. DW! SP 2025\u2019s official page featured Novo Ambiente among the exhibitors in the hub that concentrates Brazil\u2019s leading design brands.  <br><br>Read the full article <strong><a href=\"https:\/\/dwsemanadedesign.com.br\/distritos\/dwsp2025\/alameda-gabriel-2025\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>A meeting of brasilidade: Novo Ambiente and DonaFlor at DW! SP 2025 <\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> DW! Design Week<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Mar\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">During DW! SP 2025, the Alameda Gabriel store became the stage for a special collaboration: Novo Ambiente welcomed DonaFlor to create a window display inspired by brasilidade. The event\u2019s official page shared how the two brands connected in that space.  <br><br>Read the full article <strong><a href=\"https:\/\/dwsemanadedesign.com.br\/acontece\/novo-ambiente-recebe-donaflor-e-cria-vitrine-com-colecoes-inspiradas-pela-brasilidade\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>&#8220;The Classics &#038; Gallery Space&#8221;: Novo Ambiente at DW! Rio 2025 <\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> DW! Rio 2025<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Jun\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">From Rio to the national design map: at DW! Rio 2025, Novo Ambiente presented the event &#8220;Launch: The Classics &#038; Gallery Space,&#8221; reinforcing its presence in the city and its vocation for bringing together author-led furniture and iconic reissues. <br><br>Read the full article <strong><a href=\"https:\/\/dwsemanadedesign.com.br\/acontece\/novo-ambiente-recebe-donaflor-e-cria-vitrine-com-colecoes-inspiradas-pela-brasilidade\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>In print, too: Novo Ambiente in DW!\u2019s Printed Guide 2026<\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> DW! Design Week (Printed Guide)<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Jun\/2026<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">Year after year, the same address confirms its relevance. DW! 2026\u2019s official printed guide once again featured Novo Ambiente in the Alameda Gabriel District\u2014proof of a presence that has become a constant at Design Week.  <br><br>Read the full article <strong><a href=\"https:\/\/dwsemanadedesign.com.br\/acontece\/novo-ambiente-recebe-donaflor-e-cria-vitrine-com-colecoes-inspiradas-pela-brasilidade\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>Double presence: Novo Ambiente on Alameda Gabriel and at DW!\u2019s SP Festival 2026<\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> DW! Design Week<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Mar\/2026<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">In the 2026 edition, Novo Ambiente expanded its presence at DW!, appearing both in the Alameda Gabriel District and in the SP Festival program. A double feature that reflects the brand\u2019s growing weight on the design calendar. <br><br>Read the full article <strong><a href=\"https:\/\/dwsemanadedesign.com.br\/distritos\/dwsp2026\/alameda-gabriel-2026\/\">here<\/a>.<\/strong><\/span><\/p>\n<h3><strong>Casa de Jorge: Paula M\u00fcller\u2019s project featuring Novo Ambiente<\/strong><\/h3>\n<blockquote><span style=\"color: #999999; font-size: 75%;\"><strong>Outlet:<\/strong> Paula M\u00fcller Architecture<\/span><br\/><span style=\"color: #999999; font-size: 75%;\">Jun\/2025<\/span><\/blockquote>\n<p><span style=\"font-size: 75%;\">Every great space is born from strong partnerships. At CASACOR Rio 2025, architect Paula M\u00fcller signed the Casa de Jorge project and listed Novo Ambiente among the supporters who helped bring the space to life. <br><br>Read the full article <strong><a href=\"https:\/\/www.paulamuller.com.br\/casacor-rio-2025\/\">here<\/a>.<\/strong><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-203658","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novo Ambiente | Imprensa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/design.novoambiente.com\/en\/imprensa\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/imprensa\\\/\",\"url\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/imprensa\\\/\",\"name\":\"Novo Ambiente | Imprensa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/design.novoambiente.com\\\/en\\\/#website\"},\"datePublished\":\"2026-07-20T12:49:21+00:00\",\"dateModified\":\"2026-07-20T14:16:33+00:00\",\"description\":\"A Novo Ambiente na imprensa: cobertura em CASACOR, Casa Vogue, Valor Econ\u00f4mico, Revista Projeto, DW! 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