{"id":157802,"date":"2019-12-16T11:55:53","date_gmt":"2019-12-16T14:55:53","guid":{"rendered":"https:\/\/design.novoambiente.com\/setu-chair\/design-history\/"},"modified":"2026-04-07T15:08:29","modified_gmt":"2026-04-07T18:08:29","slug":"design-history","status":"publish","type":"page","link":"https:\/\/design.novoambiente.com\/en\/corporate-solutions\/herman-miller\/seating\/setu-chair\/design-history\/","title":{"rendered":"Design history"},"content":{"rendered":"\t<section class=\"section\" id=\"section_1305151275\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"is-divider divider clearfix\" ><\/div>\n<div class=\"row align-center\"  id=\"row-425547594\">\n\n\t<div id=\"col-524611854\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 class=\"mb-5 header-override\" style=\"text-align: center;\"><strong><span class=\"text-display-2\">Inspiration through observation<\/span><\/strong><\/h2>\n<p>The typical chair design story goes like this: it begins with the idea of a chair and shapes it for the world around it. However, in the conception of Setu, Studio 7.5 in Berlin allowed the world around us to shape the chair&#8217;s contours and performance. It is inspiration through observation.  <\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1305151275 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1960319268\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_604294458\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_604294458 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1960319268 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_342896873\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"is-divider divider clearfix\" ><\/div>\n<div class=\"row align-center\"  id=\"row-403996962\">\n\n\t<div id=\"col-1378587444\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_408790882\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:56.25%;\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_408790882 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-763757886\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Together with Studio 7.5, we combined our design expertise and manufacturing excellence to study, learn, ask questions, and relearn. Today, the way we work and live is different. And it takes different thinking to sustain it. That is how we created Setu.   <\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_342896873 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section bloco-1 dark\" id=\"section_1025761859\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"is-divider divider clearfix\" ><\/div>\n<div class=\"row align-middle align-center\"  id=\"row-406384681\">\n\n\t<div id=\"col-2016637649\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 class=\"mb-5 header-override\" style=\"text-align: left;\"><span class=\"text-display-3\"><span class=\"text-white\">&#8220;Design is collaborative by nature&#8221;<\/span><\/span><\/h2>\n<p style=\"text-align: left;\">Studio 7.5<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1162517715\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2020971774\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:75%;\">\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2020971774 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1025761859 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  background-color: rgb(33, 33, 33);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_120493389\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"is-divider divider clearfix\" ><\/div>\n<div class=\"row align-center\"  id=\"row-1620279852\">\n\n\t<div id=\"col-483302685\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h2 style=\"text-align: center;\"><strong>Resources<\/strong><\/h2>\n<h4 style=\"text-align: center;\">A collection of tools to help you plan<\/h4>\n\t<div id=\"gap-1223532262\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1223532262 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"https:\/\/design.novoambiente.com\/corporativo\/herman-miller\/assentos\/cadeira-setu\/recursos\/\" target=\"_self\" class=\"button secondary\"  >\n    <span>Download resources<\/span>\n  <\/a>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"is-divider divider clearfix\" ><\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_120493389 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":157732,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-157802","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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