Asa Design is a product design studio with sixteen years of experience in the high-end furniture market. Founded by designers Daniela Ferro and Alexandre Rocha, it offers integrated innovation solutions, bridging the gap between manufacturers and consumers. Its methodology encompasses market intelligence, trend observation, creativity, and technical rigor, resulting in new products.
Throughout its history, Asa Design has been part of success stories with various industries, using strategic design as a tool to attract new clients and close deals. With a diverse portfolio, the studio has designed armchairs, chairs, upholstery, outdoor furniture, living room furniture, bedrooms, and media units.
Due to their quality and originality, Asa Design’s projects have been recognized in prestigious design selections both in Brazil and abroad, such as Germany’s iF Design Award, the Museu da Casa Brasileira, and the Brazilian Design Biennial. In 2013, the studio was honored with the Salão Design Casa Brasil Award in the Industry Category.
The acceptance that Asa Design’s work has achieved among high-end furniture stores throughout Brazil is also considered a significant mark of recognition.

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